• What is four colour or full colour?

    The majority of printed publications are produced using CMYK - Cyan, Magenta, Yellow and Black: The subtractive primaries, or process colors, used in color printing. When mixed together they will create most colours. Black is usually added to enhance color and to print a true black. For most purposes this is the process used to create a full colour print job that include photo's. The exceptions to this are those jobs that use special colours (colours not reproducible by mixing these inks) and colour-critical jobs. An example of a colour-critical job would be a corporate or faculty logo etc.

  • What is spot colour?

    A spot colour is a special premixed ink that is used instead of, or in addition to, CMYK process inks. Each spot colour therefore requires its own separate printing plate. Spot colours do not apply to Digital Printing as the printing devices can only reproduce from the four process colours; cyan, magenta, yellow and black.

  • What are the advantages of full color printing?

    The highest quality and most appealing print publications are printed in full color using the 4-color (CMYK or Cyan-Magenta-Yellow-Black) offset printing process. In contrast, computer monitors use a different color model called RGB (Red-Blue-Green). The result is often a difference between what we see on the screen and what we see in a printed piece. Studies have shown that full color increases readership and that there is over a 60 % increase in retention with full color versus black and white. Pick from an almost endless pallet of colors to create your next high quality, impact document in full living color.

  • Why do I have to supply the fonts with my document?

    Even if you are using common typeface's you will need to include them with your document. Fonts can vary from supplier to supplier and there are differences between True Type and postscript (PS) fonts.
    If we do not have your font, one of ours will be substituted and the result may be disastrous to a multiple page document.

  • What does PDF stand for?

    PDF stands for Portable Document Format, a universal file format developed by Adobe that preserves all the fonts, formatting, graphics and color of of any source document. It allows a file to read through the use of Acrobat Reader ( a free program available from Adobe) regardless of the hardware or software platform on which the file was created.